Head-to-Head
Fidelity vs Wealthfront: Which Is Better?
A detailed comparison to help you choose the right option for your financial goals.
Editor's Choice
Fidelity
★★★★★4.7/5
✓$0 commissions
✓No minimums
✓Fractional shares
Pros
- ✓ No fees
- ✓ Great research
- ✓ Full service
Cons
- ✗ Interface dated
- ✗ App can be complex
- ✗ Too many options
Best For
Investing BeginnersRetirement SaversHigh Earners
Wealthfront
★★★★★4.5/5
✓Robo-advisor
✓0.25% fee
✓Tax-loss harvesting
Pros
- ✓ Set and forget
- ✓ Tax efficient
- ✓ Financial planning
Cons
- ✗ Management fee
- ✗ Less control
- ✗ Min $500
Best For
Investing BeginnersRetirement SaversHigh Earners
Our Verdict
Fidelity gets our recommendation with a 4.7/5 rating. It's especially strong for those who want $0 commissions. That said, Wealthfront is still excellent if set and forget is your top priority.